Communicating European Integration

HEIRS, University of Portsmouth (Center for European and International Studies Research), University Humboldt, in cooperation with:

• Europäische Kommission
• UACES
• ZEIT-Stiftung
• Sonderforschungbereich 640
• Instituto Cervantes Berlin

Friday, 30 March 2012

13.00-14.00 Registration and Coffee

14.00-14.30 Greeting: Stefan Forester, Head of the Department of Communication
Representation of the European Commission in Berlin
Room 5009

14.30-15.00 Welcome address: Prof. Dr. Dr. h.c. em. Hartmut Kaelble
Humboldt University Berlin

15.00-16.00 Keynote Lecture: Prof. Dr. Hagen Schulz-Forberg
Aarhus University
Chair: Tobias Reckling
Room 5009

16.00-16.30 Break

16.30-18.15 Panel 1: Sideways: Before Integration and alternative paths

Room 5008
Chair: Dr. Jan-Henrik Meyer, University of Aarhus (History)

• Florian Greiner, Centre for Contemporary History Potsdam (History): Communicating European Integration during the “Second Thirty Years War” – Printmedial Discourses on the Unity of Europe, 1914-1945
• Christian Methfessel, Humboldt University Berlin (History): Communicating Cooperation between European Imperial Powers Before 1914
• Jakub Drabik, Charles University Prague (History): The National Party of Europe and Oswald Mosley’s concept of the United Europe. A contribution to the study of the Pan-European nationalism.

16.30-18.15 Panel 2: Representing Europe 1: Films and newsreels

Room 5009

Chair: Dr. Christian Henrich-Franke, University of Siegen (History)

• Anne Bruch, University of Hamburg (History, Communication Studies): ‘To Advertise Europe’: The medial Construction of European Identity through Information Films within the Context of Europe-an Information Policy. A Multilayered Approach to the Analysis of Political Communication Processes
• Eugen Pfister, University of Trento/Goethe University Frankfurt (History): What did Europeans see of Europe? European identity in Austrian, British, French and German newsreels

18.15-18.45 Break

18.45-20.00 Panel 3: Communicating Policy Reform

Room 5008

Chair: Laurent Warlouzet, PhD, Université d’Artois (History/RICHIE)

• Ulrike Zschache, Lancaster University (Cultural Studies, Communication Studies): Communicating the European agricultural reform project: A media analysis of the discursive negotiations over the European ‘agricultural turnaround’ in the Spanish and German broadsheet press
• Maria Chen, London School of Economics (History): Communicating Changes in European Community Wine Policy in France: 1974-80

18.45-20.00 Panel 4: Representing Europe 2: National Images of Europe in the Press

Room 5009

Chair: Dr. des. Christian Domnitz, European University Viadrina Frankfurt/ Oder (History)

• Alena Hvozdzeva, University of Vienna (History): Media Discourses on Europe in Lithuania and Latvia after 1990
• Ariane Brill, Centre for Contemporary History Potsdam (History): From the idea of Europe to a “dying myth”? Discourses on European unity in German, British and American newspapers 1946-1980.

20.00 Dinner

Saturday, 31 March 2012

9.00-10.00 Keynote Lecture 2: Prof. Dr. Hans-Jörg Trenz

University of Copenhagen
Chair: Andreas Weiß
Room 5009
10.00-10.30 Coffee

10.30-12.15 Panel 5: Communication strategy and public opinion 1: the early years

Room 5008

Chair: Dr. Simone Paoli, University of Padua (History)

• Dr. Alexander Reinfeldt, University of Hamburg (History): Communicating European Integration? – Information vs. Integration
• Dr. Nicolas Verschueren, University of Luxembourg (History, Political Science): The ECSC and the European Working Class: Exclusion and Inclusion
• Eric O'Connor, University of Wisconsin at Madison (History): A Vote for What? Voters Address European Unity, 1950-1979

10.30-12.15 Panel 6: Enlargement and neighbourhood 1: The North

Room 5009

Chair: Katja Seidel, PhD, University of Westminster (History)

• Alice Cunha, Instituto de História Contemporânea - Universidade Nova de Lisboa (History): Good to Know about EU Enlargement: The EU's Communication Strategy towards Enlargement
• Benjamin Leruth, University of Edinburgh (Political Science): “Ja”, “Kyllä” and “Nei” : a Comparison of the communication strategies used in the Swedish, Finnish and Norwegian 1994 Referenda campaigns on EU Membership.
• Dr. Pauli Heikkilä, University of Tartu (History): European Integration in Finnish History Text Books

12.15-13.30 Lunch

13.30-14.30 Keynote Lecture: Prof. Dr. Juan Díez Medrano
Universidad Carlos III de Madrid
Chair: Manuel Müller
Room 5009

14.30-16.15 Panel 7: Communication strategy and public opinion 2: after Maastricht

Room 5008

Chair: Dr. Marianne van de Steeg, Free University Berlin (Political Science)

• Annelies van Brussel, University of Ghent (EU Studies): From informing to interacting? Exploring the European Commission’s interest in keeping its ear to the ground
• Nikos Vogiatzis, University of Hull (Law): Communicating the European Ombudsman's mandate: An Overview of the Annual Reports
• Daniel Ivanus, University of Portsmouth (Sociolinguistics): European identity, representation and the discourse of self-identification in European Commission speeches: exploring the role of ERASMUS programme

14.30-16.15 Panel 8: Enlargement and neighbourhood 2: The South and East

Room 5009

Chair: Brigitte Leucht, PhD, University of Westminster/ London School of Economics (History)

• Carlos López Gómez, Universidad Antonio de Nebrija, Madrid (History): Europe as a Symbol: The Struggle for Democracy and the Meaning of European Integration in Post-Franco Spain
• Irena Myzegari, University of Tirana (Communication, Public Relations): Communicating European Integration in potential candidate countries: The case of Albania
• Oleksandr Svyetlov, Public Institute of Historical Memory, Kyiv (Sociology): Communicating "Europe" within and without: the case of Ukraine

16.15-16.45 Coffee

16.45-18.00 Panel 9: Representing Europe 3: The Euro

Room 5008

Chair: Dr. Aline Sierp, University of Siena (History)

• Oriane Calligaro, PhD, European University Institute, Florence (History): Communicating Europe through its Currency: the Iconography of the Euro
• Georgios Papadopoulos, Erasmus University Rotterdam (Economics, Philosophy): Euro and the Imaginary of European Integration

16.15-16.45 Panel 10: Representing Europe 4: Alternative views from within and without

Room 5009

Chair: Dr. Jens Ruppenthal, University of Cologne (History/RICHIE)

• Natalia Chaban, PhD/Sarah Christie/Aimee Sanders, Univ. Canterbury / Dr Jessica Bain, Univ. Leicester (European Studies, History, Media and Communication): Re-tracing Europe: Images and Perceptions of European Integration in New Zealand History (1950s-1970s)
• Pieter Huistra/Marijn Molema, University of Leuven (History): Presenting the European Past: European Integration in Dutch and European History Museums

18.00-18.30 Closing address: Prof. Dr. Gabriele Metzler
Humboldt University Berlin